Download full text
(812.2Kb)
Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-90297-6
Exports for your reference manager
Effectiveness of Mobile Telecommunication Networks (MTN), Corporate Social Responsibility in the Development of Education in Enugu State, Nigeria
[journal article]
Abstract In Nigeria, just like in many other parts of the globe, there is increase in the CSR movement. Studies have shown
that organisations embark on Corporate Social Responsibility in different ways and for varied reasons, which
include corporate reputation and branding management, etc.This study invest... view more
In Nigeria, just like in many other parts of the globe, there is increase in the CSR movement. Studies have shown
that organisations embark on Corporate Social Responsibility in different ways and for varied reasons, which
include corporate reputation and branding management, etc.This study investigated the effectiveness of public
relations in promoting MTN corporate social responsibility operations in development of education in Enugu state,
Nigeria. The researcher used cross-sectional survey research method for the collection of quantitative data. The
population of the study was 25,911 government secondary school teachers in the three senatorial zones that make up
Enugu state. Instrument for data collection used was questionnaire. The findings showed that out of the 404
respondents used in the study, 365 (90.3%) have high level of awareness of the MTN corporate social responsibility.
This means that majority of the respondents used in the study are knowledgeable about the CSR programmes of
MTN Nigeria. There are eight broad categories of the corporate social responsibility programmes of MTN which
few will be mentioned: The MTN foundation Child-friendly school initiative, MTN who wants to be a millionaire,
MTN project fame West Africa etc. The results revealed that out of the 404 respondents used in the study, (53.5%)
have benefited from MTN foundation while, (46.5%), of the respondents disagreed that the (CSR) programmes of
MTN do not influence their patronage. The study recommended among others that government should promulgate
national policies which will ensure that multinational companies develop and practice good customer relations
programmes.... view less
Keywords
Nigeria; West Africa; corporate social responibility; education; promotion
Classification
Macroanalysis of the Education System, Economics of Education, Educational Policy
Free Keywords
MTN
Document language
English
Publication Year
2023
Page/Pages
p. 44-57
Journal
IMSU Journal of Communication Studies, 8 (2023) 1
ISSN
2682-6321
Status
Published Version; peer reviewed