Volltext herunterladen
(externe Quelle)
Zitationshinweis
Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):
https://doi.org/10.22178/pos.88-1
Export für Ihre Literaturverwaltung
Broadcast Media Contents in Shaping Audience Attitude Towards Environmental Sanitation in Nigeria
[Zeitschriftenartikel]
Abstract This study investigated Broadcast Media Content in Shaping Audience Attitudes towards Environmental Sanitation in Nigeria using Makurdi Metropolis as a case study. It sought to determine the effectiveness of environmental sanitation-related content in shaping residents' attitudes towards the environ... mehr
This study investigated Broadcast Media Content in Shaping Audience Attitudes towards Environmental Sanitation in Nigeria using Makurdi Metropolis as a case study. It sought to determine the effectiveness of environmental sanitation-related content in shaping residents' attitudes towards the environment. The study was anchored on the hypodermic needle theory. The survey research method was adopted to elicit information using a questionnaire as the instrument for data collection. Findings from the study reveal that residents use broadcast media as their source of information. Results also show that broadcast media produce consent relating to environmental sanitation, and such content shapes residents' habits towards the environment. Hence, the study concludes that broadcast media help shape audience attitudes on ecological sanitation. A considerable percentage of respondents to this study believe that the broadcast media shapes their attitude towards waste disposal and environmental sanitation. Therefore, the study recommends issuing an order by NBC to broadcast stations regarding environmental sanctions, recycling of waste, and government and non-governmental organisations' involvement in ecological sanitation. ... weniger
Thesaurusschlagwörter
Umwelt; Rundfunk; Medien; Nigeria; Umweltbewusstsein; Abwasser; Umweltschutz
Klassifikation
Wirkungsforschung, Rezipientenforschung
Rundfunk, Telekommunikation
Freie Schlagwörter
environmental sanitation; broadcast content; broadcast media
Sprache Dokument
Englisch
Publikationsjahr
2022
Seitenangabe
S. 1001-1007
Zeitschriftentitel
Path of Science, 8 (2022) 12
ISSN
2413-9009
Status
Veröffentlichungsversion; begutachtet (peer reviewed)