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https://doi.org/10.47305/JLIA2392089j
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Relationship between innovation and financial performance in the global environment of exporting companies
[Zeitschriftenartikel]
Abstract This research aimed to measure the impact of innovations (product innovation, technological innovation, marketing innovation, and process innovations) on the financial performance of exporting enterprises. It was based on return on assets (ROA), increase in return on sales, net profit, and increases... mehr
This research aimed to measure the impact of innovations (product innovation, technological innovation, marketing innovation, and process innovations) on the financial performance of exporting enterprises. It was based on return on assets (ROA), increase in return on sales, net profit, and increases in value per employee. The research was carried out based on primary data through the quantitative method. The study's participants were 150 Kosovo exporting companies selected randomly. Based on Pearson’s correlation analysis, it was found that there is a weak positive linear relationship between organizational innovations and product innovation, and financial performance. Additionally, a moderate positive linear relationship exists between marketing innovations, process innovations, and financial performance. Referring to the multiple linear regression, it was revealed that innovations explain 46.7% of financial performance. Process and marketing innovation had the greatest impact on financial performance, while organizational innovation had a lesser impact. The findings of this research contribute to improving the financial performance of exporting companies in Kosovo, focusing on the type of innovation that most influences performance.... weniger
Thesaurusschlagwörter
Unternehmen; Export; Innovation; wirtschaftlicher Erfolg; Kosovo
Klassifikation
Management
Freie Schlagwörter
Organizational Innovation; Marketing Innovation; Product Innovation; Process Innovation; Financial Performance; Exporting Companies
Sprache Dokument
Englisch
Publikationsjahr
2023
Seitenangabe
S. 74-88
Zeitschriftentitel
Journal of Liberty and International Affairs, 9 (2023) 2
ISSN
1857-9760
Status
Veröffentlichungsversion; begutachtet (peer reviewed)