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https://doi.org/10.17645/mac.v11i3.6813
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Are Online Political Influencers Accelerating Democratic Deconsolidation?
[Zeitschriftenartikel]
Abstract Social media campaigning is increasingly linked with anti-democratic outcomes, with concerns to date centring on paid adverts, rather than organic content produced by a new set of online political influencers. This study systematically compares voter exposure to these new campaign actors with candid... mehr
Social media campaigning is increasingly linked with anti-democratic outcomes, with concerns to date centring on paid adverts, rather than organic content produced by a new set of online political influencers. This study systematically compares voter exposure to these new campaign actors with candidate-sponsored ads, as well as established and alternative news sources during the US 2020 presidential election. Specifically, we examine how far higher exposure to these sources is linked with key trends identified in the democratic deconsolidation thesis. We use data from a national YouGov survey designed to measure digital campaign exposure to test our hypotheses. Findings show that while higher exposure to online political influencers is linked to more extremist opinions, followers are not disengaging from conventional politics. Exposure to paid political ads, however, is confirmed as a potential source of growing distrust in political institutions.... weniger
Thesaurusschlagwörter
Soziale Medien; Wahlwerbung; Digitale Medien; Werbeträger; Wahlkampf
Klassifikation
politische Willensbildung, politische Soziologie, politische Kultur
interaktive, elektronische Medien
Wirkungsforschung, Rezipientenforschung
Freie Schlagwörter
democratic deconsolidation; digital campaigning; micro-influencers; online election; online influencers
Sprache Dokument
Englisch
Publikationsjahr
2023
Seitenangabe
S. 175-186
Zeitschriftentitel
Media and Communication, 11 (2023) 3
Heftthema
Social Media's Role in Political and Societal Mobilization
ISSN
2183-2439
Status
Veröffentlichungsversion; begutachtet (peer reviewed)