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https://doi.org/10.17645/mac.v11i1.6122
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How Do Multiple Actors Conduct Science Communication About Omicron on Weibo: A Mixed-Method Study
[Zeitschriftenartikel]
Abstract This article explores science communication about Omicron on Weibo by eight actors from November 2021 to June 2022. Regarding the themes of vaccines, symptoms, and medicines, we examined the actors’ communication with content analysis, presented the interactions of different actors using social netw... mehr
This article explores science communication about Omicron on Weibo by eight actors from November 2021 to June 2022. Regarding the themes of vaccines, symptoms, and medicines, we examined the actors’ communication with content analysis, presented the interactions of different actors using social network analysis, and assessed the impact of weibos on public sentiment using SnowNLP and descriptive statistics. The results showed that scientists are still the most important actors, focusing on science issues and using contrasting and contextual frames. Central-level media play an essential mediating role, relaying scientific knowledge. Science communication on Weibo had a positive impact on public sentiment.... weniger
Thesaurusschlagwörter
Soziale Medien; Epidemie; Wissenschaft; Kommunikation; Berichterstattung
Klassifikation
interaktive, elektronische Medien
Medieninhalte, Aussagenforschung
Wissenschaftssoziologie, Wissenschaftsforschung, Technikforschung, Techniksoziologie
Freie Schlagwörter
Covid-19; Omicron; Weibo; public sentiment; science communication; sentiment analysis
Sprache Dokument
Englisch
Publikationsjahr
2023
Seitenangabe
S. 306-322
Zeitschriftentitel
Media and Communication, 11 (2023) 1
Heftthema
Science Communication in the Digital Age: New Actors, Environments, and Practices
ISSN
2183-2439
Status
Veröffentlichungsversion; begutachtet (peer reviewed)