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https://doi.org/10.17645/mac.v11i1.6070
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Women Scientists on TikTok: New Opportunities to Become Visible and Challenge Gender Stereotypes
[Zeitschriftenartikel]
Abstract Today, women scientists are still underrepresented in media coverage and confronted with gender stereotypes. However, social media might have the potential to challenge current gender stereotypes of scientists, foster diversity in science communication, and open new ways of becoming visible. We expl... mehr
Today, women scientists are still underrepresented in media coverage and confronted with gender stereotypes. However, social media might have the potential to challenge current gender stereotypes of scientists, foster diversity in science communication, and open new ways of becoming visible. We explore this potential by analyzing TikTok accounts of female scholars (n = 50 accounts). Results from content analysis (n = 150 videos) indicate that female scientists from a wide range of different disciplines and at different career stages are visible on TikTok. Building on previous research, we show that female scholars use TikTok mainly to explain scientific facts and concepts and to discuss what being a (female) scholar is like. Moreover, female scholars talk about private life events, give expert advice, and show science in the making. Finally, some of the videos analyzed address gender stereotypes by, for example, challenging assumptions on how a female professor should dress. Implications for science communication in the digital age are discussed.... weniger
Thesaurusschlagwörter
Soziale Medien; Wissenschaft; Kommunikation; Wissenschaftlerin; geschlechtsspezifische Faktoren; Stereotyp; Inhaltsanalyse
Klassifikation
Medieninhalte, Aussagenforschung
interaktive, elektronische Medien
Wissenschaftssoziologie, Wissenschaftsforschung, Technikforschung, Techniksoziologie
Freie Schlagwörter
TikTok; female scholars; gender stereotypes; science communication
Sprache Dokument
Englisch
Publikationsjahr
2023
Seitenangabe
S. 240-251
Zeitschriftentitel
Media and Communication, 11 (2023) 1
Heftthema
Science Communication in the Digital Age: New Actors, Environments, and Practices
ISSN
2183-2439
Status
Veröffentlichungsversion; begutachtet (peer reviewed)