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https://doi.org/10.17645/mac.v10i4.5857
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Manufacturing Populism: Digitally Amplified Vernacular Authority
[Zeitschriftenartikel]
Abstract This article shows that digital technologies can play an outsized role in populist discourse because the imagined "voice of the people" gains its authority through the appearance of continuities and consistencies across many iterative communication events. Those iterations create an observable aggre... mehr
This article shows that digital technologies can play an outsized role in populist discourse because the imagined "voice of the people" gains its authority through the appearance of continuities and consistencies across many iterative communication events. Those iterations create an observable aggregate volition which is the basis of vernacular authority. Digital technologies give institutions the ability to generate those iterative communications quickly. Through example analyses, I show three different ways that institutional actors deployed digital technologies to promote their populist political agendas by manufacturing "the will of the people." Each of these examples suggests that digital technologies hybridize communication in ways that suggest the elite are always already part of "the people."... weniger
Thesaurusschlagwörter
Algorithmus; Populismus; Rhetorik; neue Technologie; politische Kommunikation; künstliche Intelligenz; Einfluss; Volk
Klassifikation
politische Willensbildung, politische Soziologie, politische Kultur
interaktive, elektronische Medien
Wirkungsforschung, Rezipientenforschung
Freie Schlagwörter
aggregate authority; digital technologies; iterative communications; vernacular discourse
Sprache Dokument
Englisch
Publikationsjahr
2022
Seitenangabe
S. 236-247
Zeitschriftentitel
Media and Communication, 10 (2022) 4
Heftthema
Online Communities and Populism
ISSN
2183-2439
Status
Veröffentlichungsversion; begutachtet (peer reviewed)