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The Case for Rebuilding Tourism in Georgia: Alternative Forms and New Initiations
[journal article]
Abstract Modern tourism forms respond to the contemporary tendencies of the economy, adopting new business models and creating new offerings based on natural and cultural heritage and creative and non-artificial activities. As a result, today’s tourism differs from the traditional approach in determining hol... view more
Modern tourism forms respond to the contemporary tendencies of the economy, adopting new business models and creating new offerings based on natural and cultural heritage and creative and non-artificial activities. As a result, today’s tourism differs from the traditional approach in determining holiday destinations characterized by a focus on the destination’s physical assets. This article reviews recent tourism trends in Georgia by examining new initiatives and practices adopted in rural and mountainous regions. Ultimately, we propose focus on experience-based competitive authentic products that meet the needs of post-modern tourists and that have been adopted in high-spending markets.... view less
Classification
Leisure Research
Economic Sectors
Free Keywords
Tourism; Georgia
Document language
English
Publication Year
2021
Page/Pages
p. 15-20
Journal
Caucasus Analytical Digest (2021) 122
DOI
https://doi.org/10.3929/ethz-b-000506344
ISSN
1867-9323
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0