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Question Order Effects in Cross-Cultural Web Probing: Pretesting Behavior and Attitude Questions
[Zeitschriftenartikel]
Abstract Cognitive pretesting is an essential method of piloting questionnaires and ensuring quality of survey data. Web probing has emerged as an innovative method of cognitive pretesting, especially for cross-cultural and web surveys. The order of presenting questions in cognitive pretesting can differ fro... mehr
Cognitive pretesting is an essential method of piloting questionnaires and ensuring quality of survey data. Web probing has emerged as an innovative method of cognitive pretesting, especially for cross-cultural and web surveys. The order of presenting questions in cognitive pretesting can differ from the order of presentation in the later survey. Yet empirical evidence is missing whether the order of presenting survey questions influences the answers to open-ended probing questions. The present study examines the effect of question order on web probing in the United States and Germany. Results indicate that probe responses are not strongly impacted by question order. However, both content and consistency of probe responses may differ cross-culturally. Implications for cognitive pretesting are discussed.... weniger
Thesaurusschlagwörter
Datengewinnung; Datenqualität; Online-Befragung; Pretest; Fragebogen; Umfrageforschung
Klassifikation
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter
cognitive pretest; cross-cultural methodology; question order; web probing
Sprache Dokument
Englisch
Publikationsjahr
2021
Seitenangabe
S. 1292-1312
Zeitschriftentitel
Social Science Computer Review, 39 (2021) 6
DOI
https://doi.org/10.1177/0894439321992779
ISSN
1552-8286
Status
Veröffentlichungsversion; begutachtet (peer reviewed)