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Learning about the unknown Spitzenkandidaten: The role of media exposure during the 2019 European Parliament elections
[journal article]
Abstract The Spitzenkandidaten were meant to personalize European Parliament elections. This paper asks whether and through which channels the lead candidates were actually able to make themselves known among voters - a necessary precondition for any electoral effect. Combining panel surveys and online track... view more
The Spitzenkandidaten were meant to personalize European Parliament elections. This paper asks whether and through which channels the lead candidates were actually able to make themselves known among voters - a necessary precondition for any electoral effect. Combining panel surveys and online tracking data, the study explores candidate learning during the German 2019 European Parliament election campaign and relates learning to different types of news exposure, with a special focus on online news. The results show that learning was limited and unevenly distributed across candidates. However exposure to candidate-specific online news and most types of offline news helped to acquire knowledge. The findings imply that Spitzenkandidaten stick to voters' minds when they get exposed to them, but that exposure is infrequent in high-choice media environments.... view less
Keywords
election to the European Parliament; European Parliament; candidacy; personalization; voting behavior; election campaign; information capture; news; online media; press; television
Classification
Political Process, Elections, Political Sociology, Political Culture
Interactive, electronic Media
Free Keywords
Candidate learning; media effects; online news; online tracking
Document language
English
Publication Year
2022
Page/Pages
p. 309-329
Journal
European Union Politics, 23 (2022) 2
DOI
https://doi.org/10.1177/14651165211051171
ISSN
1741-2757
Status
Published Version; peer reviewed