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How to Optimize Online Mixed-Device Surveys: The Effects of a Messenger Survey, Answer Scales, Devices and Personal Characteristics
[journal article]
Abstract The goal of this research was to determine the best way to present mixed-device surveys. We investigate the effect of survey method (messenger versus regular survey), answer scale, device used, and personal characteristics such as gender, age and education on break-off rate, substantive answers, com... view more
The goal of this research was to determine the best way to present mixed-device surveys. We investigate the effect of survey method (messenger versus regular survey), answer scale, device used, and personal characteristics such as gender, age and education on break-off rate, substantive answers, completion time and respondents' evaluation of the survey. Our research does not suggest that a messenger survey affects mixed-device surveys positively. Further research is necessary to investigate how to optimally present mixed-device surveys in order to increase participation and data quality.... view less
Keywords
online survey; data collection method; data capture; data quality; survey research
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords
Mixed-device survey; messenger; answer scale; mobile friendly
Document language
English
Publication Year
2023
Page/Pages
p. 47-70
Journal
Methods, data, analyses : a journal for quantitative methods and survey methodology (mda), 17 (2023) 1
ISSN
2190-4936
Status
Published Version; peer reviewed