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The Relationship Between Response Probabilities and Data Quality in Grid Questions
[journal article]
Abstract Response probabilities are used in adaptive and responsive survey designs to guide data collection efforts, often with the goal of diversifying the sample composition. However, if response probabilities are also correlated with measurement error, this approach could introduce bias into survey data. ... view more
Response probabilities are used in adaptive and responsive survey designs to guide data collection efforts, often with the goal of diversifying the sample composition. However, if response probabilities are also correlated with measurement error, this approach could introduce bias into survey data. This study analyzes the relationship between response probabilities and data quality in grid questions. Drawing on data from the probability-based GESIS panel, we found low propensity cases to more frequently produce item nonresponse and nondifferentiated answers than high propensity cases. However, this effect was observed only among long-time respondents, not among those who joined more recently. We caution that using adaptive or responsive techniques may increase measurement error while reducing the risk of nonresponse bias.... view less
Keywords
probability; survey; error; panel; measurement; data quality; response behavior; survey research; data capture
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords
response propensity; measurement error; panel survey; adaptive survey design; ZA5665: GESIS Panel - Standard Edition (Data file Version 43.0.0)
Document language
English
Publication Year
2021
Page/Pages
p. 65-77
Journal
Survey Research Methods, 15 (2021) 1
DOI
https://doi.org/10.18148/srm/2021.v15i1.7727
ISSN
1864-3361
Status
Published Version; peer reviewed