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Emerging power in industrialization: empowering India through entrepreneurship
[Zeitschriftenartikel]
Abstract The 'soft power' can be brought forward and achieved for any developing country through softer means. Advertising (both direct and indirect approach) is a powerful tool for disseminating information to various stakeholders concerning the MSME sector. To introspect the potentiality of India's MSME's ... mehr
The 'soft power' can be brought forward and achieved for any developing country through softer means. Advertising (both direct and indirect approach) is a powerful tool for disseminating information to various stakeholders concerning the MSME sector. To introspect the potentiality of India's MSME's emerging power, the researchers attempted to answer the different components that shaped Indian industrialization over the years and also analyzed the direct and indirect audio-visual advertisements created on MSMEs to encourage entrepreneurial activities throughout the nation. The observation indicates that direct and indirect advertisements that promote and encourage the growth of entrepreneurship have their advantages and disadvantages; however, direct advertisements are proven to be preferred over indirect advertisements, while the reason behind it can be the dilution of concept or the prominence of commercialization.... weniger
Klassifikation
Volkswirtschaftslehre
Freie Schlagwörter
Industrialization; Entrepreneurship; Advertisements; Emerging Power; India; World Economy
Sprache Dokument
Englisch
Publikationsjahr
2022
Seitenangabe
S. 99-114
Zeitschriftentitel
Journal of Liberty and International Affairs, 8 (2022) 3
ISSN
1857-9760
Status
Veröffentlichungsversion; begutachtet (peer reviewed)