Download full text
(975.4Kb)
Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-83220-8
Exports for your reference manager
What about the Less IT Literate? A Comparison of Different Postal Recruitment Strategies to an Online Panel of the General Population
[journal article]
Abstract Even though the proportion of individuals who are not equipped to participate in online surveys is constantly decreasing, many surveys face an under-representation of individuals who do not feel IT literate enough to participate. Using experimental data from a probability-based online panel, we stud... view more
Even though the proportion of individuals who are not equipped to participate in online surveys is constantly decreasing, many surveys face an under-representation of individuals who do not feel IT literate enough to participate. Using experimental data from a probability-based online panel, we study which recruitment survey mode strategy performs best in recruiting less IT-literate persons for an online panel. The sampled individuals received postal invitations to conduct the recruitment survey in a self-completion mode. We experimentally vary four recruitment survey mode strategies: one online mode strategy, two sequential mixed-mode strategies, and one concurrent mode strategy. We find the recruitment survey mode strategies to have a major effect on the sample composition of the recruitment survey, but the differences between the strategies vanish once respondents are asked to proceed with the panel online.... view less
Obwohl der Anteil der Personen, die nicht in der Lage sind, an Online-Umfragen teilzunehmen, ständig abnimmt, sind bei vielen Umfragen Personen unterrepräsentiert, die sich nicht ausreichend IT-kompetent fühlen, um teilzunehmen. Anhand von experimentellen Daten aus einem wahrscheinlichkeitsbasierten... view more
Obwohl der Anteil der Personen, die nicht in der Lage sind, an Online-Umfragen teilzunehmen, ständig abnimmt, sind bei vielen Umfragen Personen unterrepräsentiert, die sich nicht ausreichend IT-kompetent fühlen, um teilzunehmen. Anhand von experimentellen Daten aus einem wahrscheinlichkeitsbasierten Online-Panel untersuchen die Autor*innen, welche Strategie der Rekrutierungsbefragung am besten geeignet ist, um weniger IT-kundige Personen für ein Online-Panel zu rekrutieren. Die in die Stichprobe aufgenommenen Personen erhielten postalische Einladungen zur Durchführung der Rekrutierungsumfrage im Selbstausfüllungsmodus.... view less
Keywords
competence; information technology; sample; online survey; survey research
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Document language
English
Publication Year
2023
Page/Pages
p. 219-235
Journal
Field Methods, 35 (2023) 3
DOI
https://doi.org/10.1177/1525822X221132940
ISSN
1552-3969
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution 4.0
FundingGefördert durch die Deutsche Forschungsgemeinschaft (DFG) - Projektnummer 491156185 / Funded by the German Research Foundation (DFG) - Project number 491156185