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https://doi.org/10.22059/jcss.2022.86864
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Love Literacy: A Media Literacy Approach
[journal article]
Abstract Although research has shown that nowadays we are less likely to have a lifelong love partner, the media industry has increasingly incorporated 'love' as a guarantor of success for media products of all kinds. My argument is that, in order to sell more, the media industry has constructed a false noti... view more
Although research has shown that nowadays we are less likely to have a lifelong love partner, the media industry has increasingly incorporated 'love' as a guarantor of success for media products of all kinds. My argument is that, in order to sell more, the media industry has constructed a false notion of love. Worse than that, we the audiences have adopted this notion; since this is a false construct, many people have come up with unrealistic expectations of their love life. The results can be seen in the ever-increasing rate of divorce. I argue that we need something that I would call "love literacy" to appropriately respond to one evolutionary intention that exists in all of us.... view less
Keywords
love; competence; media skills; mediatization; media industry
Classification
Media Economics, Media Technology
Cultural Sociology, Sociology of Art, Sociology of Literature
Free Keywords
commodification; love literacy; media construct; media industries; mediatization
Document language
English
Publication Year
2022
Page/Pages
p. 75-77
Journal
Journal of Cyberspace Studies, 6 (2022) 1
ISSN
2588-5502
Status
Published Version; peer reviewed