Volltext herunterladen
(externe Quelle)
Zitationshinweis
Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):
https://doi.org/10.17645/mac.v9i3.4118
Export für Ihre Literaturverwaltung
Spinning at the Border: Employee Activism in 'Big PR'
[Zeitschriftenartikel]
Abstract This article extends Coombs and Holladay's (2018) social issues management model to provide new perspectives on activism and public relations. It also fills a gap in the literature on internal activism by analyzing the case of The Ogilvy Group and their employees, many of whom pushed for the agency ... mehr
This article extends Coombs and Holladay's (2018) social issues management model to provide new perspectives on activism and public relations. It also fills a gap in the literature on internal activism by analyzing the case of The Ogilvy Group and their employees, many of whom pushed for the agency to resign its work for U.S. Customs and Border Protection. Through a textual analysis of a leaked transcript documenting a meeting between Ogilvy management and internal activist employees, the communicative tasks of definition, legitimation, and awareness (Coombs & Holladay, 2018) are explored in a way that complicates identity and power. As public relations practitioners are increasingly called upon to either advocate for or against social issues, this study provides an interesting contrast, showing one interpretation of what happens when there is dissension in the ranks.... weniger
Klassifikation
Migration
Friedens- und Konfliktforschung, Sicherheitspolitik
Freie Schlagwörter
Ogilvy; employee activism; immigration; promotional culture; public relations
Sprache Dokument
Englisch
Publikationsjahr
2021
Seitenangabe
S. 133-143
Zeitschriftentitel
Media and Communication, 9 (2021) 3
Heftthema
Complexity, Hybridity, Liminality: Challenges of Researching Contemporary Promotional Cultures
ISSN
2183-2439
Status
Veröffentlichungsversion; begutachtet (peer reviewed)