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(Not) Very Important People: Millennial Fantasies of Mobility in the Age of Excess
[journal article]
Abstract In her fascinating but frustrating new book, Very Important People: Status and Beauty in the Global Party Circuit, American sociologist, Ashley Mears (2020) offers both academic and mainstream readers a titillating, cross-over tour around the "cool" nightclub and party scene of the "global elite." I... view more
In her fascinating but frustrating new book, Very Important People: Status and Beauty in the Global Party Circuit, American sociologist, Ashley Mears (2020) offers both academic and mainstream readers a titillating, cross-over tour around the "cool" nightclub and party scene of the "global elite." It is perhaps not so much global, however, as American, in the sense of the heteropatriarchal, middle-aged, male, working rich of America (or more precisely of its financial capital New York), jetting into their traditional party hotspots of Miami, Saint-Tropez, or the French Riviera, to party with young women who are (indirectly) paid (in-kind) to pose with them. Whether intentional or unintentional, along the way Mears also offers a dark mirror to the fears and fantasies of a rather lost millennial generation, raised in a new media, image age, which has coupled fast and furious performative excess to old fashioned sexual objectification, in the guise of fun and empowerment for the beautiful people.... view less
Classification
Interactive, electronic Media
Cultural Sociology, Sociology of Art, Sociology of Literature
Free Keywords
beauty capital; ethnography; fashion models; global elites; hustle culture
Document language
English
Publication Year
2022
Page/Pages
p. 297-300
Journal
Media and Communication, 10 (2022) 1
Issue topic
New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations
ISSN
2183-2439
Status
Published Version; reviewed