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https://doi.org/10.17645/mac.v10i1.4717
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Instagram Influencers as Superwomen: Influencers' Lifestyle Presentations Observed Through Framing Analysis
[Zeitschriftenartikel]
Abstract Female Instagram influencers presumably manipulate their online presentations to conform to the "superwoman ideal" (i.e., the idea that women have to excel in multiple roles). Knowledge of how they build such presentations is important to understand how young women's perception of the superwoman ide... mehr
Female Instagram influencers presumably manipulate their online presentations to conform to the "superwoman ideal" (i.e., the idea that women have to excel in multiple roles). Knowledge of how they build such presentations is important to understand how young women's perception of the superwoman ideal might be affected by social media. As such, the current content analytical study (N = 1,200 posts, 60 influencers) examined how female health and beauty influencers present themselves in accordance with the superwoman ideal and whether such presentations vary by culture (i.e., the US, Belgium, and China). Inductive framing analysis revealed that they highlight their excellence in six roles, which focus on appearance, relationships, activities, achievements, wisdom, and expertise. Additional multilevel analyses suggested that besides beauty, it is most important to be perceived as an exciting and experienced individual. These roles are generalizable across cultures, implying that the superwoman ideal is presented identically worldwide.... weniger
Thesaurusschlagwörter
Online-Medien; Soziale Medien; Repräsentation; Frau; Idealtypus; Schönheit; Gesundheit; kulturelle Faktoren
Klassifikation
interaktive, elektronische Medien
Freie Schlagwörter
Instagram influencers; content analysis; framing analysis; superwoman ideal
Sprache Dokument
Englisch
Publikationsjahr
2022
Seitenangabe
S. 173-174
Zeitschriftentitel
Media and Communication, 10 (2022) 1
Heftthema
New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations
ISSN
2183-2439
Status
Veröffentlichungsversion; begutachtet (peer reviewed)