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Voluntary 'donations' versus reward-oriented 'contributions': Two experiments on framing in funding mechanisms
[working paper]
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Wissenschaftszentrum Berlin für Sozialforschung gGmbH
Abstract In an artefactual field experiment, we implemented a crowdfunding campaign for an institute's summer party and compared donation and contribution framings. We found that the use of the word 'donation' generated higher revenue than the use of 'contribution'. While the individuals receiving the donati... view more
In an artefactual field experiment, we implemented a crowdfunding campaign for an institute's summer party and compared donation and contribution framings. We found that the use of the word 'donation' generated higher revenue than the use of 'contribution'. While the individuals receiving the donation framing gave substantially larger amounts, those receiving the contribution framing responded more strongly to reward thresholds and suggestions. An additional survey experiment on MTurk indicated that the term 'donation' triggers more positive emotional responses and that emotions are highly correlated with giving. It appears that making a donation is perceived as a more voluntary act and is thus more successful at generating warm glow than making a contribution. We surmise that this extends to other funding mechanisms.... view less
Classification
Sociology of Economics
Applied Psychology
Free Keywords
crowdfunding; field experiment; framing
Document language
English
Publication Year
2022
Edition
2nd rev.
City
Berlin
Page/Pages
22 p.
Series
Discussion Papers / Wissenschaftszentrum Berlin für Sozialforschung, Forschungsschwerpunkt Markt und Entscheidung, Abteilung Ökonomik des Wandels, SP II 2016-308r2
Handle
http://hdl.handle.net/10419/248859
Status
Published Version; reviewed
Licence
Deposit Licence - No Redistribution, No Modifications