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Eating Potatoes Is Patriotic: State, Market, and the Common Good in Contemporary China
[journal article]
Abstract The article explores recent materials, including cookbooks and a television documentary, backed by the state to promote the potato as a Chinese staple food. These materials attempt to convince would-be eaters that the tuber is a highly nutritious food, suited to modern lifestyles and health concerns... view more
The article explores recent materials, including cookbooks and a television documentary, backed by the state to promote the potato as a Chinese staple food. These materials attempt to convince would-be eaters that the tuber is a highly nutritious food, suited to modern lifestyles and health concerns, and that it is both cosmopolitan and embedded in Chinese regional food traditions. They articulate a moral economy of food in which the market is a key mechanism for achieving the greater good of national grain security and a healthy population, and in which state and citizen are jointly responsible for "nourishing the people." Consumers are encouraged to purchase potatoes and potato foods not only to cultivate their own health, but also out of a duty to the well-being of the country. In framing potato-eating as a patriotic act, potato campaigns chime with emerging practices in China of "ethical food consumption."... view less
Classification
Sociology of Economics
Free Keywords
Potato promotion; moral economy; ethical consumption; food security
Document language
English
Publication Year
2019
Page/Pages
p. 340-359
Journal
Journal of Current Chinese Affairs, 48 (2019) 3
ISSN
1868-4874
Status
Published Version; peer reviewed