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Rootedness, Activism, and Centralization: The Case of the Swiss People's Party
[journal article]
Abstract The Swiss People's Party (Schweizerische Volkspartei [SVP]) has increased its territorial extensiveness and organisational intensiveness in recent years, and has professionalised its strategies of communication. This article analyses the dynamics characterising the SVP's organisation. It shows that ... view more
The Swiss People's Party (Schweizerische Volkspartei [SVP]) has increased its territorial extensiveness and organisational intensiveness in recent years, and has professionalised its strategies of communication. This article analyses the dynamics characterising the SVP's organisation. It shows that with its locally rooted presence and its effort to generate ideological coherence, the party has embraced the "mass party" organisational model. It additionally assesses the extent to which the SVP's centralised power at the federal level is conducive to the party's further electoral success. Having considered both the party at national level and three of its most important cantonal branches, the article argues that the organisational dominance of the SVP's central leadership was beneficial for the party’s electoral strength but will lead to tensions with cantonal and local branches, which are largely in charge, to build and maintain an active base.... view less
Keywords
Switzerland; party; organizational structure; organizational development; voting behavior; political communication; social media; political power; centralization; membership
Classification
Political Process, Elections, Political Sociology, Political Culture
Free Keywords
Swiss People's Party; activism; mass parties
Document language
English
Publication Year
2021
Page/Pages
p. 252-262
Journal
Politics and Governance, 9 (2021) 4
Issue topic
Right-Wing Populist Party Organisation Across Europe: The Survival of the Mass-Party?
ISSN
2183-2463
Status
Published Version; peer reviewed