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The Vlaams Belang: A Mass Party of the 21st Century
[journal article]
Abstract Throughout its 40-year history, the Vlaams Belang (VB, Flemish Interest) has established itself as an important player within the Belgian party system, albeit with significant electoral fluctuations. In 2019, it became the second largest party in Flanders. The party developed and maintained a mass-p... view more
Throughout its 40-year history, the Vlaams Belang (VB, Flemish Interest) has established itself as an important player within the Belgian party system, albeit with significant electoral fluctuations. In 2019, it became the second largest party in Flanders. The party developed and maintained a mass-party organisation by investing significantly in local party branches and in a rigid vertically articulated structure. It relies heavily on social media, particularly Facebook, to communicate to supporters beyond the more limited group of party members. Using both modern and traditional tools, VB representatives aim to create communities of supporters bonded to the party, facilitating dissemination of the party's messages. Despite this investment in a grassroots organisation, the VB’s decision-making remains highly centralised. Social media and local branches allow informal consideration of members' views, but the party has not created significant mechanisms for internal democracy. While it is often claimed that political parties have moved away from the "mass-party" model, this article demonstrates that the VB still maintains characteristics of the mass party, albeit with a modern twist. New social media tools facilitate attempts to foster communities and disseminate party messages among a wider group of supporters, both formal members and more informal sympathisers.... view less
Keywords
Belgium; party; membership; organizational structure; political communication; populism; political power; decision making; centralization
Classification
Political Process, Elections, Political Sociology, Political Culture
Free Keywords
Vlaams Belang; mass parties
Document language
English
Publication Year
2021
Page/Pages
p. 275-285
Journal
Politics and Governance, 9 (2021) 4
Issue topic
Right-Wing Populist Party Organisation Across Europe: The Survival of the Mass-Party?
ISSN
2183-2463
Status
Published Version; peer reviewed