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https://doi.org/10.15655/mw/2019/v10i3/49686
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Does Augmented Reality Augment the Experience? A Qualitative Analysis of Enjoyment for Sports Spectators
[Zeitschriftenartikel]
Abstract This study examined users' attitudes and opinions of using augmented reality
technology in comparison to other non-augmented reality technologies. Broadly,
there were differences between users when using different devices. These
differences help shed light onto the process of implementation of su... mehr
This study examined users' attitudes and opinions of using augmented reality
technology in comparison to other non-augmented reality technologies. Broadly,
there were differences between users when using different devices. These
differences help shed light onto the process of implementation of such new
technologies in various sports settings, from arenas and stadiums to at-home
viewership. From the results of this study, it is likely that this technology may not lead to better fan experience, but instead might leave them feeling frustrated and potentially isolated. Particularly given the expense of technology like Google Glass, this study suggests such technology should be implemented selectively and carefully. Additionally, the effects of using Google Glass in stadiums and arenas may not simply be on the users, but also on those seated around them, who may be bothered by the deliberate actions of those wearing such augmented reality
devices. Notably, this may shift as the devices become more prevalent.... weniger
Klassifikation
interaktive, elektronische Medien
Freie Schlagwörter
Augmented reality; sports; audiences; information seeking; experiment
Sprache Dokument
Englisch
Publikationsjahr
2019
Seitenangabe
S. 664-674
Zeitschriftentitel
Media Watch, 10 (2019) 3
ISSN
0976-0911
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0