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https://doi.org/10.15655/mw/2017/v8i1/49148
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The Internet Usage among Students: A Uses and Gratifications Perspective
[Zeitschriftenartikel]
Abstract Uses and gratifications research helps in finding out how audience makes use of mass media to gratify their needs. Media research can help both the industry and the academia to map audience behaviour which is very much connected to various factors such as geography, culture, education and socio-econ... mehr
Uses and gratifications research helps in finding out how audience makes use of mass media to gratify their needs. Media research can help both the industry and the academia to map audience behaviour which is very much connected to various factors such as geography, culture, education and socio-economic circumstances. This research conducted among students reveals that students make use of the Internet primarily with an entertainment motive, and only secondarily for education and current affairs knowledge. The study also reveals that digital divide is widely prevalent and it is an important issue to be looked at especially in terms of gender, though the digital divide has been narrowing among students in terms of geography.... weniger
Klassifikation
interaktive, elektronische Medien
Freie Schlagwörter
Internet; uses and gratifications; digital divide; ritualised and instrumental needs
Sprache Dokument
Englisch
Publikationsjahr
2017
Seitenangabe
S. 423-437
Zeitschriftentitel
Media Watch, 8 (2017) 3
ISSN
0976-0911
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0