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https://doi.org/10.15655/mw/2019/v10i2/49634
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The New Media and the Promotion of Ecological Entrepreneurship
[Zeitschriftenartikel]
Abstract In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are u... mehr
In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN’s new media engagement, (ii) The YouTube as a source of EE knowledge and action, and (iii) YourStory as a site for promoting green start-ups. The objective is to demonstrate how the new media has come a long way to forward the transformative discourse of EE that can stimulate the appropriate behavior leading to the green social economy.... weniger
Klassifikation
interaktive, elektronische Medien
Freie Schlagwörter
Sustainability; ecological entrepreneurship; entrepreneurial discourse; electronic media; communication strategy
Sprache Dokument
Englisch
Publikationsjahr
2019
Seitenangabe
S. 419-431
Zeitschriftentitel
Media Watch, 10 (2019) 2
ISSN
0976-0911
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0