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https://doi.org/10.47305/JLIA21170079s
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Digital services as a tool for creating competitive advantage in the banking sector in North Macedonia
[journal article]
Abstract In the last few years participants of the banking sector in North Macedonia are facing big competition as a result of the increased innovations between these participants. The only way for banks to stay relevant with their operations is to create a sustainable competitive advantage. For an organizat... view more
In the last few years participants of the banking sector in North Macedonia are facing big competition as a result of the increased innovations between these participants. The only way for banks to stay relevant with their operations is to create a sustainable competitive advantage. For an organization to hold out in a competitive environment, it needs to develop competitive strategies. One of the aspects of creating a competitive advantage in the banking sector is creating digital services. These services have a high impact on the banking sector and enable banks to have a competitive advantage in different manners. In addition to a theoretical approach to creating a competitive advantage in the banking sector, we conducted empirical research on how banks in North Macedonia create competitive advantage by offering digital services. This paper aims to describe the end-users attitude on digital banking services as well as the bank’s strategies on creating a competitive advantage by offering digital banking services.... view less
Classification
Economic Sectors
Free Keywords
Competitive Advantage; Competitive Strategies; Digital Banking Services; Republic of North Macedonia
Document language
English
Publication Year
2021
Page/Pages
p. 79-93
Journal
Journal of Liberty and International Affairs, 7 (2021) 1
ISSN
1857-9760
Status
Published Version; peer reviewed