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Brille, Blazer oder Bart? Das Aussehen als Determinante des Wahlerfolgs von Bundestags-Direktkandidaten
Glasses, Blazer or Beard? Physical Appearance as a Determinant of Electoral Success for German MPs
[journal article]
Abstract We analyze effects of physical appearance on electoral results. Existing work has so far mostly focused on direct effects of perceived attraction and paid little attention to both competence and likability and to the potential conditioning of effects. Using an online survey, we capture which direct ... view more
We analyze effects of physical appearance on electoral results. Existing work has so far mostly focused on direct effects of perceived attraction and paid little attention to both competence and likability and to the potential conditioning of effects. Using an online survey, we capture which direct candidate in the German general election 2013 was regarded as more attractive, competent or likable compared to his closest rival and what drives the impression (e.g. glasses, beard). We find that perceived competence and attractiveness have substantial direct effects on election results. Likability has a separate effect only among female competitors, young candidates profit disproportionally from both attractiveness and competence while for non-incumbents perceived attractiveness plays a role.... view less
Keywords
Federal Republic of Germany; representative; election to the Bundestag; voting behavior; election result; social attraction; sympathy; competence; beauty; gender-specific factors; candidacy
Classification
Political Process, Elections, Political Sociology, Political Culture
Social Psychology
Free Keywords
Attractiveness; German General Election 2013; Direct Candidates; Physical Appearance Effects; Attraktivität; Direktkandidaten; Aussehenseffekte
Document language
German
Publication Year
2016
Page/Pages
p. 217-246
Journal
Politische Vierteljahresschrift, 57 (2016) 2
DOI
https://doi.org/10.5771/0032-3470-2016-2-217
ISSN
1862-2860
Status
Postprint; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications