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Personalised, de-ideologised and negative? A longitudinal analysis of campaign posters for German Bundestag elections, 1949-2017
[Zeitschriftenartikel]
Abstract Faced with fundamental societal changes such as partisan dealignment and mediatisation, political parties in Germany as well as in other Western democracies professionalise their communication. Drawing on the concept of professionalisation of political communication, the present study investigates c... mehr
Faced with fundamental societal changes such as partisan dealignment and mediatisation, political parties in Germany as well as in other Western democracies professionalise their communication. Drawing on the concept of professionalisation of political communication, the present study investigates changes of campaign posters for German Bundestag elections from 1949 until 2017 with regard to personalisation, de-ideologisation and negative campaigning. By using a quantitative content analysis of visual and textual elements of campaign posters (N = 1,857) and logistic regression analyses, we found an increase in visual personalisation and in visual ideologisation. However, no upwards trend was detected regarding negative campaigning across the four phases of political campaigning. Moreover, we found no empirical evidence for an increasing textual personalisation or textual de-ideologisation. All in all, the findings of this longitudinal analysis indicate an increasing visualisation of political communication.... weniger
Thesaurusschlagwörter
politische Kommunikation; Wahlkampf; Partei; Personalisierung; Professionalisierung; quantitative Methode; Inhaltsanalyse; Regressionsanalyse; Längsschnittuntersuchung; Plakat; Bundestagswahl; CDU; CSU; SPD; FDP; Bündnis 90/ Die Grünen; Bundesrepublik Deutschland
Klassifikation
politische Willensbildung, politische Soziologie, politische Kultur
Freie Schlagwörter
Campaign posters; de-ideologisation; negative campaigning
Sprache Dokument
Englisch
Publikationsjahr
2019
Seitenangabe
S. 267-285
Zeitschriftentitel
European Journal of Communication, 34 (2019) 3
DOI
https://doi.org/10.1177/0267323119830052
ISSN
1460-3705
Status
Veröffentlichungsversion; begutachtet (peer reviewed)