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Psychological sources of response effects in self-administered and telephone surveys
[working paper]
Corporate Editor
Zentrum für Umfragen, Methoden und Analysen -ZUMA-
Abstract The impact of mode of data collection (self-administered questionnaire vs. telephone interview) on the emergence of response effects and the accuracy of recall from memory was explored in a cross-cultural experiment, conducted in the U.S. and the Federal Republic of Germany. As predicted on the basi... view more
The impact of mode of data collection (self-administered questionnaire vs. telephone interview) on the emergence of response effects and the accuracy of recall from memory was explored in a cross-cultural experiment, conducted in the U.S. and the Federal Republic of Germany. As predicted on the basis of psychological considerations, question order effects were obtained under telephone interview conditions but not under self-administered conditions, where question order is eliminated by the opportunity to browse back and forth through the questionnaire. On the other hand, the impact of the content of related questions was more pronounced under self-administered than under telephone interview conditions, independent of the order in which they were presented. This reflects respondents' differential opportunity to elaborate on related questions under both administration modes, as well as the necessity to rely on the content of presumably related questions in determining the meaning of ambiguous questions under self-administered conditions. Finally, respondents' recall of the date of public events was more accurate under self-administered than under telephone interview conditions, reflecting the beneficial effect of having sufficient time to work on the recall task.... view less
Keywords
cognitive factors; survey; interview; data collection method; comparison; situation; questionnaire; telephone interview; response behavior
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Method
empirical; development of methods; basic research
Document language
English
Publication Year
1989
City
Mannheim
Page/Pages
45 p.
Series
ZUMA-Arbeitsbericht, 1989/01
Status
Published Version; reviewed
Licence
Deposit Licence - No Redistribution, No Modifications