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https://doi.org/10.17645/mac.v8i2.2733
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Cross-National Similarities and Differences between Legacy and Digital-Born News Media Audiences
[journal article]
Abstract The decline of the news business model for print newspapers in many Western countries and the digital disruption caused by the Internet have influenced the rise of digital-born news media. These new media are different from legacy brands in terms of business models, distribution strategies, corporat... view more
The decline of the news business model for print newspapers in many Western countries and the digital disruption caused by the Internet have influenced the rise of digital-born news media. These new media are different from legacy brands in terms of business models, distribution strategies, corporate organisation, and editorial priorities. It would be expected that the different nature of both legacy and digital-born news media has driven to two types of significantly different audiences. This article aims to analyse whether there are significant differences between the users of these two types of media, by comparing the online audiences of five European countries’ (United Kingdom, Germany, France, Spain, and Italy) legacy and digital-born media brands in 2015 and 2019. The article will focus on four aspects: demographic and socioeconomics profiles (sex, age, income and level of education); interest in news; payment for online news; and media trust.... view less
Classification
Interactive, electronic Media
Free Keywords
digital-born media; legacy brands; media brands; media trust; paywalls
Document language
English
Publication Year
2020
Page/Pages
p. 16-27
Journal
Media and Communication, 8 (2020) 2
Issue topic
Digital Native News Media: Trends and Challenges
ISSN
2183-2439
Status
Published Version; peer reviewed