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How social network sites and other online intermediaries increase exposure to news
[journal article]
Abstract Research has prominently assumed that social media and web portals that aggregate news restrict the diversity of content that users are exposed to by tailoring news diets toward the users' preferences. In our empirical test of this argument, we apply a random-effects within-between model to two larg... view more
Research has prominently assumed that social media and web portals that aggregate news restrict the diversity of content that users are exposed to by tailoring news diets toward the users' preferences. In our empirical test of this argument, we apply a random-effects within-between model to two large representative datasets of individual web browsing histories. This approach allows us to better encapsulate the effects of social media and other intermediaries on news exposure. We find strong evidence that intermediaries foster more varied online news diets. The results call into question fears about the vanishing potential for incidental news exposure in digital media environments.... view less
Keywords
social media; online media; utilization; news; selection; media behavior
Classification
Interactive, electronic Media
Free Keywords
news exposure; web tracking data
Document language
English
Publication Year
2020
Page/Pages
p. 2761-2763
Journal
Proceedings of the National Academy of Sciences of the United States of America (PNAS), 117 (2020) 6
DOI
https://doi.org/10.1073/pnas.1918279117
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0