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Vom Gefühl zum Kalkül? Autowerbung in Westdeutschland und den USA während der 1970er-Jahre
[journal article]
Keywords
energy supply; consumption; Federal Republic of Germany; the public; crisis; motor vehicle; emotionality; environmental pollution; advertisement; United States of America; campaign; traffic safety; marketing; impact; sociocultural factors; consumption behavior; advertising; automobile industry
Classification
Marketing
Advertising, Public Relations
Free Keywords
Alltag; Emotionen; Gefühle; Konsum; Materielle Kultur; Medien; Politik; Presse; Transnationale Geschichte; Umwelt; Unternehmen; Vergleiche; Verkehr; Visual History; Bildforschung; Wirtschaft
Document language
German
Publication Year
2017
Page/Pages
p. 541-559
Journal
Zeithistorische Forschungen / Studies in Contemporary History, 14 (2017) 3
Issue topic
Mobilität und Umwelt
ISSN
1612-6041
Status
Published Version; peer reviewed