Build a Digital Culture for Successful Digital Transformation

Abstract

Off lately, there has been a massive shift in focus from building products in isolation to putting the ‘customer’ at the center and designing products & services keeping in mind customer journeys and their preferences. Organizations are becoming more agile and flexible in adopting new business models, efficient business processes, best-of-breed technologies and so on, while also ensuring the best quality and a constant improvement in customer experience scores. And one of the ways organizations are adopting these changes is by embracing digital platforms and embarking on what is called a ‘digital transformation’ journey.