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Postal Surveys (Version 2.0)
[working paper]
Corporate Editor
GESIS - Leibniz-Institut für Sozialwissenschaften
Abstract Postal surveys are an important data collection mode in social science survey research. One key task when implementing postal surveys is to motivate the potential respondents to participate. This is done by means of the cover letter, the design of the questionnaire, and repeated contacts. Methodolog... view more
Postal surveys are an important data collection mode in social science survey research. One key task when implementing postal surveys is to motivate the potential respondents to participate. This is done by means of the cover letter, the design of the questionnaire, and repeated contacts. Methodological aspects of the implementation of postal surveys are discussed against the background of theories that explain target persons’ willingness to participate.... view less
Keywords
data capture; survey; mail survey; questionnaire; data collection method; survey research
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Document language
English
Publication Year
2016
City
Mannheim
Page/Pages
9 p.
Series
GESIS Survey Guidelines
Status
Primary Publication; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0