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Friends of MP Conclave: A Diaspora Marketing Initiative from the "Heart of India"
[Zeitschriftenartikel]
Abstract More than 300 participants descended to Indore from across the world and attended the "Friends of MP" conclave which was held from Jan 03-04, 2017. The conclave was set up on the lines of Pravasi Bhartiya Divas, keeping in mind, the Madhya Pradesh (MP)'s vibrant diaspora residing in other countries.... mehr
More than 300 participants descended to Indore from across the world and attended the "Friends of MP" conclave which was held from Jan 03-04, 2017. The conclave was set up on the lines of Pravasi Bhartiya Divas, keeping in mind, the Madhya Pradesh (MP)'s vibrant diaspora residing in other countries. This is all about going one-step ahead in "nation branding" by taking region-specific approach into direct consideration through the accumulation of diasporic capital or the conversion of other kinds of capital into diasporic capital.... weniger
Klassifikation
Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Politikwissenschaft
Freie Schlagwörter
Diaspora; Marketing; Madhya Pradesh
Sprache Dokument
Englisch
Publikationsjahr
2018
Seitenangabe
11 S.
Zeitschriftentitel
IndraStra Global (2018) 1
ISSN
2381-3652
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0