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https://doi.org/10.17645/mac.v5i4.1075
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Showing/sharing: analysing visual communication from a praxeological perspective
[Zeitschriftenartikel]
Abstract This contribution proposes a methodological framework for empirical research into visual practices on social media. The framework identifies practices, pictures and platforms as relevant dimensions of analysis. It is mainly developed within, and is compatible with qualitative, interpretive approache... mehr
This contribution proposes a methodological framework for empirical research into visual practices on social media. The framework identifies practices, pictures and platforms as relevant dimensions of analysis. It is mainly developed within, and is compatible with qualitative, interpretive approaches which focus on visual communication as part of everyday personal communicative practices. Two screenshots from Instagram and Facebook are introduced as empirical examples to investigate collaborative practices of meaning-making relating to pictures on social media. While social media seems to augment reflexive, processual practices of negotiating identities, visual media, in particular, amps up aesthetic, ambivalent and embodied dimensions within these practices.... weniger
Thesaurusschlagwörter
empirische Forschung; qualitative Methode; Soziale Medien; Internet; Facebook; Ikonologie; Medien; Bild; Kommunikation; Visualisierung; Praxis; Kommunikationstheorie; Identität; Ästhetik; Wirkung
Klassifikation
interaktive, elektronische Medien
Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften
Freie Schlagwörter
Instagram
Sprache Dokument
Englisch
Publikationsjahr
2017
Seitenangabe
S. 37-50
Zeitschriftentitel
Media and Communication, 5 (2017) 4
Heftthema
Visual communication in the age of social media: conceptual, theoretical and methodological challenges
ISSN
2183-2439
Status
Veröffentlichungsversion; begutachtet (peer reviewed)