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Factors Affecting Customers' Adoption of Internet Banking in Pakistan
[Zeitschriftenartikel]
Abstract Unlike many developed countries, internet banking is a new phenomenon for Pakistani consumers as majority of banking customers seems to be fairly unfamiliar with different aspects of this service. This can be due to the diverse educational backgrounds, level of internet access, personal experiences ... mehr
Unlike many developed countries, internet banking is a new phenomenon for Pakistani consumers as majority of banking customers seems to be fairly unfamiliar with different aspects of this service. This can be due to the diverse educational backgrounds, level of internet access, personal experiences and different socio-cultural backgrounds of customers. The present study looked at various factors influencing adoption of internet banking in Pakistan. The study used survey methodology with a sample of 250 individuals. Results of the research revealed reluctance to change has no significant impact on adoption of internet banking. On other hand access to internet, ease of use and security and privacy are found to be critical factors influencing adoption of internet banking. The results of the present study may facilitate policy makers and bank management to advance electronic banking services in Pakistan in a befitting manner. Lastly, managerial implications, study limitations and future research directions are provided.... weniger
Thesaurusschlagwörter
Bankgewerbe; Internet; Akzeptanz; Kunde; soziokulturelle Faktoren; Benutzerfreundlichkeit; Datenschutz; Dienstleistung; neue Technologie; Pakistan; Entwicklungsland; Südasien
Klassifikation
Technikfolgenabschätzung
Freie Schlagwörter
Internet banking; reluctance to change
Sprache Dokument
Englisch
Publikationsjahr
2017
Seitenangabe
S. 115-129
Zeitschriftentitel
Pakistan Administrative Review, 1 (2017) 2
ISSN
2521-0203
Status
Veröffentlichungsversion; begutachtet (peer reviewed)