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From Frequency to Sequence: How Quantitative Methods Can Inform Qualitative Analysis of Digital Media Discourse
[journal article]
Abstract This paper aims at showing how quantitative corpus linguistic analysis can inform qualitative analysis of digital media discourse with respect to the mediality of language in use. Using the example of protest discourse in Twitter, in the field of anti-Islamic ‘Pegida’ demonstrations, a three-step me... view more
This paper aims at showing how quantitative corpus linguistic analysis can inform qualitative analysis of digital media discourse with respect to the mediality of language in use. Using the example of protest discourse in Twitter, in the field of anti-Islamic ‘Pegida’ demonstrations, a three-step method of collecting, reducing and interpreting salient data is proposed. Each step is aligned with opera-tive medial features of the microblog: hashtags, retweets and @-interactions. The exemplary analysis reveals the importance of discussions of attendance numbers in protest discourse and the asymmetry between administrative (i.e. the police) and non-administrative discourse agents. Furthermore, it exemplifies how frequency analysis and sequence analysis can be combined for research in media linguistics.... view less
Keywords
twitter; discourse analysis; linguistics; interaction; language usage; digital media; social media; political communication; protest; political opinion; opinion formation
Classification
Science of Literature, Linguistics
Interactive, electronic Media
Free Keywords
sequence analysis; mixed methods; corpus linguistics; media linguistics
Document language
English
Publication Year
2015
Page/Pages
p. 57-73
Journal
10plus1 : Living Linguistics (2015) 1
Issue topic
Media Linguistics
ISSN
2366-0562
Status
Published Version; peer reviewed