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Фирменный персонаж: назначение и типология
The firm character: appointment and typology
[journal article]
Abstract
The features of advertising characters, types of brand characters, examples of real and fictional images. Evaluated the importance of the role of advertising character, its advantages in creating a brand.
Keywords
sign; trademark; advertising
Classification
Advertising, Public Relations
Document language
Russian
Publication Year
2014
Page/Pages
p. 1-10
Journal
Nauka - rastudent.ru. (2014) 3
ISSN
2311-8814
Status
Published Version; reviewed