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https://doi.org/10.18148/srm/2016.v10i2.6274
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Smartphones vs PCs: does the device affect the Web survey experience and the measurement error for sensitive topics? A replication of the Mavletova & Couper's 2013 experiment
[journal article]
Abstract "More and more respondents use mobile devices to complete web surveys. These devices have different characteristics, if compared to PCs (e.g. smaller screen sizes and higher portability). These characteristics can affect the survey responses, mostly when a questionnaire includes sensitive questions.... view more
"More and more respondents use mobile devices to complete web surveys. These devices have different characteristics, if compared to PCs (e.g. smaller screen sizes and higher portability). These characteristics can affect the survey responses, mostly when a questionnaire includes sensitive questions. This topic was already studied by Mavletova and Couper (2013), through a two-wave experiment comparing PCs and mobile devices results for the same respondents in a Russian opt-in panel. We replicated this cross-over design, focusing on an opt-in panel for Spain, involving 1,800 panellists and comparing PCs and smartphones. Our results support most of Mavletova and Couper’s (2013) findings (e.g. generally the used device does not significantly affect the reporting of sensitive information), confirming their robustness over the two studied countries. For other results (e.g. trust in data confidentiality), we found differences that can be justified by the diverse context/culture or by the quick changes that are still characterizing the mobile web survey participation." (author's abstract)... view less
Keywords
online survey; Internet; computer; cell phone; data capture; data quality; data protection; response behavior; deviant behavior; alcohol consumption; survey research
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Method
basic research; development of methods
Free Keywords
web surveys; mobile participation; smartphones; survey optimization; sensitive questions; measurement error
Document language
English
Publication Year
2016
Page/Pages
p. 153-169
Journal
Survey Research Methods, 10 (2016) 2
ISSN
1864-3361
Status
Published Version; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications