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How do Europeans travel in Australia? Examining cultural convergence in travel behaviour
[Zeitschriftenartikel]
Abstract The impacts of globalisation and cultural convergence theory have been discussed in various research areas. Scholars agree that global consumer behaviour becomes increasingly homogenous. However, in tourism, there is still evidence that visitor markets are distinguished and segmented according to th... mehr
The impacts of globalisation and cultural convergence theory have been discussed in various research areas. Scholars agree that global consumer behaviour becomes increasingly homogenous. However, in tourism, there is still evidence that visitor markets are distinguished and segmented according to their nationality. This study argues that national borders have lost in significance to separate markets. By means of a correspondence analysis, this study provides evidence that European travel behaviour in Australia shows similar activity patterns. The findings highlight that country-based visitor segmentation has lost momentum.... weniger
Thesaurusschlagwörter
Reise; Konvergenz; Tourismus; Globalisierung; Europäer; Australien; Kultur; Verhalten
Klassifikation
Marketing
Freizeitforschung, Freizeitsoziologie
Sprache Dokument
Englisch
Publikationsjahr
2014
Seitenangabe
S. 55-64
Zeitschriftentitel
Journal of Vacation Marketing, 20 (2014) 1
DOI
https://doi.org/10.1177/1356766713490164
ISSN
1356-7667
Status
Veröffentlichungsversion; begutachtet (peer reviewed)