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https://doi.org/10.12758/mda.2016.012
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The stability of mode preferences: implications for tailoring in longitudinal surveys
[Zeitschriftenartikel]
Abstract "One suggested tailoring strategy for longitudinal surveys is giving respondents their preferred
mode. Mode preference could be collected at earlier waves and used when introducing a mixed-mode design. The utility of mode preference is in question, however, due to a number of findings suggesting th... mehr
"One suggested tailoring strategy for longitudinal surveys is giving respondents their preferred
mode. Mode preference could be collected at earlier waves and used when introducing a mixed-mode design. The utility of mode preference is in question, however, due to a number of findings suggesting that preference is an artefact of mode of survey completion, and heavily affected by contextual factors. Conversely, recent findings suggest that tailoring on mode preference may lead to improved response outcomes and data quality. The
current study aims to ascertain whether mode preference is a meaningful construct with utility in longitudinal surveys through analysis of data providing three important features: multiple measurements of mode preference over time; an experiment in mode preference question order; and the repeated measures within respondents collected both prior and after the introduction of mixed-mode data collection. Results show that mode preference is not a stable attitude for a large percentage of respondents, and that these responses are affected by contextual factors. However, a substantial percentage of respondents do provide stable responses over time, and may explain the positive findings elsewhere. Using mode
preference to tailor longitudinal surveys should be done so with caution, but may be useful with further understanding." (author's abstract)... weniger
Thesaurusschlagwörter
Antwortverhalten; Datengewinnung; Längsschnittuntersuchung; Umfrageforschung; Datenqualität
Klassifikation
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Methode
Methodenentwicklung; Grundlagenforschung
Freie Schlagwörter
mode preference; tailoring; mixed-mode designs; question order; context effects
Sprache Dokument
Englisch
Publikationsjahr
2016
Seitenangabe
S. 143-166
Zeitschriftentitel
Methods, data, analyses : a journal for quantitative methods and survey methodology (mda), 10 (2016) 2
ISSN
2190-4936
Status
Veröffentlichungsversion; begutachtet (peer reviewed)