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Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement
[Zeitschriftenartikel]
Abstract This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis
offers a contrasting approach to various views of public diplomacy... mehr
This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis
offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government
communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies. (author's abstract)... weniger
Thesaurusschlagwörter
politischer Einfluss; politische Strategie; Diplomatie; Außenpolitik; internationale Politik; internationale Beziehungen; Fremdbild; Medienpolitik; lokale Öffentlichkeit; lokale Kommunikation; Journalismus; Auslandsrundfunk; interaktive Medien; Soziale Medien; Digitale Medien
Klassifikation
internationale Beziehungen, Entwicklungspolitik
Medienpolitik, Informationspolitik, Medienrecht
Massenkommunikation
Freie Schlagwörter
Public Diplomacy
Sprache Dokument
Englisch
Publikationsjahr
2016
Seitenangabe
S. 69-91
Zeitschriftentitel
Media and Communication, 4 (2016) 2
Heftthema
International Broadcasting and Public Diplomacy in the 21st Century
ISSN
2183-2439
Status
Veröffentlichungsversion; begutachtet (peer reviewed)