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Mots et chiffres: une approche socio-sémiotique de l’affiche électorale
Words and figures: a socio-semiotic approach of the electoral poster
[journal article]
Abstract At the beginning of the third millennium, in a “risk society” threatened by crisis we witness a reconfiguration of the individuals relationship to media messages which becomes more and more complex. Political action change (“Arab spring”, “Bucharest civic winter”), discourses emphasize the interacti... view more
At the beginning of the third millennium, in a “risk society” threatened by crisis we witness a reconfiguration of the individuals relationship to media messages which becomes more and more complex. Political action change (“Arab spring”, “Bucharest civic winter”), discourses emphasize the interactive components (debates, polemics, acid commentaries), channels multiply (SMS, Blogs, social networks), media genre and perspectives also change. In the framework characterized by: i) fragmentation of public space, ii) new forms of social interaction ; iii) specific media stories and representations, we analyze the political mediated discourse on the basis of the emotion/argumentation dichotomy. Our corpus is constituted by electoral messages (outdoors) from the last Romanian Parliamentary elections (December 2012) and web sites of the main political parties. The methodological approach will be based on a semiotic and discourse analysis of political advertising messages compared to commercial advertising.... view less
Keywords
semiotics; interaction; Romania; election campaign; sign; parliamentary election; election advertising; emotionality; visual material; discourse analysis; argumentation; advertising; public space
Classification
Advertising, Public Relations
Media Contents, Content Analysis
Free Keywords
co-functioning of words
Document language
French
Publication Year
2015
Page/Pages
p. 135-150
Journal
ESSACHESS - Journal for Communication Studies, 8 (2015) 1
Issue topic
Symbolic Communication
ISSN
1775-352X
Status
Published Version; peer reviewed