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Negative symbolic aspects in destination branding: exploring the role of the 'undesired self' on web-based vacation information search intentions among potential first-time visitors
[Zeitschriftenartikel]
Abstract Tourist destination choices depend, among other factors, on the match between the destination’s personality image and consumers’ self-concept, in line with self-image congruence theory. Motives also mediate this relationship, yet tourism research largely neglects the influence of avoidance motives. ... mehr
Tourist destination choices depend, among other factors, on the match between the destination’s personality image and consumers’ self-concept, in line with self-image congruence theory. Motives also mediate this relationship, yet tourism research largely neglects the influence of avoidance motives. This study applies the product-based construct of undesired congruity, or consumers’ tendency to avoid undesired stereotypical images, to the context of web-based vacation destination information search intentions among potential first-time visitors. Undesired congruity relates negatively to willingness to search for destination-related information online and serves as an additional predictor, beyond established
relevant factors for pre-visit choice contexts. Moreover, it overrides the influence of established, telic, approach motive constructs, which implies its principal role in early destination-related decision making. The findings have practical implications for market research in tourism, as well as for destination branding. (author's abstract)... weniger
Thesaurusschlagwörter
Reise; Erwartung; Selbstbild; Informationsverhalten; Tourist; Urlaub; Urlaubsort; Verhalten; Motivation; Tourismus; Entscheidung; Identität; Konsumverhalten; Internet
Klassifikation
Marketing
Freizeitforschung, Freizeitsoziologie
interaktive, elektronische Medien
Sprache Dokument
Englisch
Publikationsjahr
2010
Seitenangabe
S. 323-330
Zeitschriftentitel
Journal of Vacation Marketing, 16 (2010) 4
DOI
https://doi.org/10.1177/1356766710380885
ISSN
1356-7667
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung
Dieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG-geförderten) Allianz- bzw. Nationallizenz frei zugänglich.