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Prenotification in web-based access panel surveys: the influence of mobile text messaging versus e-mail on response rates and sample composition
[journal article]
Abstract To compare the effectiveness of different prenotification and invitation procedures in a webbased three-wave access panel survey over 3 consecutive months, we experimentally varied the contact mode in a fully crossed two-factorial design with (a) three different prenotification conditions (mobile sh... view more
To compare the effectiveness of different prenotification and invitation procedures in a webbased three-wave access panel survey over 3 consecutive months, we experimentally varied the contact mode in a fully crossed two-factorial design with (a) three different prenotification conditions (mobile short messaging service [SMS], e-mail, no prenotice) and (b) two “invitation and reminder" conditions (SMS, e-mail). A group with nearly complete mobile phone coverage was randomly assigned to one of these six experimental conditions. As expected, SMS prenotifications outperformed e-mail prenotifications in terms of response rates across all three waves. Furthermore, e-mail invitation response rates outperformed those for SMS invitations. The combination of SMS prenotification and e-mail invitation performed best. The different experimental treatments did not have an effect on the sample composition of respondents between groups. (author's abstract)... view less
Keywords
survey research; online survey; panel; data capture; sample; response behavior; e-mail
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Method
empirical; basic research; development of methods
Free Keywords
Prenotification; SMS
Document language
English
Publication Year
2008
Page/Pages
p. 213-223
Journal
Social Science Computer Review, 26 (2008) 2
DOI
https://doi.org/10.1177/0894439307305895
ISSN
0894-4393
Status
Published Version; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications
With the permission of the rights owner, this publication is under open access due to a (DFG-/German Research Foundation-funded) national or Alliance license.