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Electoral campaigning in the Italian 2013 elections: innovation and tradition
[Zeitschriftenartikel]
Abstract The Italian electoral campaign in the 2013 general elections is marked by an incomplete evolution of Italian political communication towards a professionalized market-oriented model. In these elections an increased use of the internet and the social media coexisted with a more traditional understand... mehr
The Italian electoral campaign in the 2013 general elections is marked by an incomplete evolution of Italian political communication towards a professionalized market-oriented model. In these elections an increased use of the internet and the social media coexisted with a more traditional understanding of political communication. The electoral success of the Movimento Cinque Stelle led by Beppe Grillo shows that the hybridization of traditional and post-modern communication can be effective in the exploitation of anti-political and antiparty feelings, particularly widespread among the Italian electorate in the 2013 elections. However, just where this development is headed is still a moot question and leaves the field for further investigation open.... weniger
Thesaurusschlagwörter
politische Kommunikation; Marketing; politische Strategie; Wahlkampf; Internet; Soziale Medien; Italien; Marktorientierung; politischer Einfluss; Wähler
Klassifikation
politische Willensbildung, politische Soziologie, politische Kultur
Werbung, Public Relations, Öffentlichkeitsarbeit
Sprache Dokument
Englisch
Publikationsjahr
2013
Seitenangabe
S. 659-673
Zeitschriftentitel
Studia Politica: Romanian Political Science Review, 13 (2013) 4
ISSN
1582-4551
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung