Download full text
(87.37Kb)
Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-398903
Exports for your reference manager
Understanding the role of value-focused thinking in idea management
[journal article]
Abstract In a couple of classical studies, Keeney proposed two sets of variables labelled as value‐focused thinking (VFT) and alternative‐focused thinking (AFT). Value‐focused thinking (VFT), he argued, is a creative method that centres on the different decision objectives and how as many alternatives as pos... view more
In a couple of classical studies, Keeney proposed two sets of variables labelled as value‐focused thinking (VFT) and alternative‐focused thinking (AFT). Value‐focused thinking (VFT), he argued, is a creative method that centres on the different decision objectives and how as many alternatives as possible may be generated from them. Alternative‐focused thinking (AFT), on the other hand, is a method in which the decision maker takes notice of all the available alternatives and then makes a choice that seems to fit the problem best. The impact of these two methods on idea generation was measured using a sample of employees. The results revealed that employees in the value‐focused thinking condition (VFT) produced fewer ideas. Thus, value‐focused thinking (VFT) is not only able to facilitate ideation fluency but also to constrain it. Factors such as cognitive effort and motivation may play a part here. However, the quality of the ideas was judged to be higher in terms of creativity and innovativeness. Hence, value‐focused thinking (VFT) seems to have a positive impact on the quality of ideas in terms of creativity and innovativeness regardless of ideation fluency. Implications for the design of idea management systems are discussed.... view less
Keywords
decision making; thinking; problem solving; behavior; measurement; creativity; innovation; employee; decision making process; decision; cognitive ability; cognition; involvement; information process; motivation
Classification
General Psychology
Document language
English
Publication Year
2011
Page/Pages
p. 196-206
Journal
Creativity and Innovation Management, 20 (2011) 3
DOI
https://doi.org/10.1111/j.1467-8691.2011.00602.x
ISSN
1467-8691
Status
Published Version; peer reviewed