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Utilisation des mesures psychophysiologiques dans la recherche en communication: résultats des deux études de réputation de l’entreprise
Use of psychophysiological measurements in communication research: teachings from two studies of corporate reputation
[Zeitschriftenartikel]
Abstract In this paper we evaluate the possibilities psychophysiological study of emotions can offer to communication research, main focus being on studies of organizational reputation. We briefly discuss the study of emotion in communication sciences and then describe the experimental protocol for studying ... mehr
In this paper we evaluate the possibilities psychophysiological study of emotions can offer to communication research, main focus being on studies of organizational reputation. We briefly discuss the study of emotion in communication sciences and then describe the experimental protocol for studying reputation and emotions with the psychophysiological methods and offer some empirical results from our first experiments. The results obtained from studies reviewed in this paper show that reputation is at least partly emotional appeal and hence can be measured on an individual level through bodily reactions. Secondly, the results show that the valence of company-related content (e.g., news) also has emotional implications and thus consequences. After presenting the studies we discuss our findings and reflect our observations during the research collaboration from two different perspectives: methodological and theoretical.... weniger
Thesaurusschlagwörter
Reputation
Klassifikation
angewandte Psychologie
Sozialpsychologie
Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften
Freie Schlagwörter
psychophysiology; emotions; experiments; organizational communication
Sprache Dokument
Englisch
Publikationsjahr
2013
Seitenangabe
S. 245-255
Zeitschriftentitel
ESSACHESS - Journal for Communication Studies, 6 (2013) 1
Heftthema
Experimental Methods in Communication
ISSN
1775-352X
Status
Veröffentlichungsversion; begutachtet (peer reviewed)