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'Green Consumption' beyond mainstream economy: a discourse analysis
[journal article]
Abstract In contemporary society, green consumption is a popular concept. The
life styles of people and consumption behaviors are moderated in
accordance to the ‘green ideology’. The process of green consumption
can be observed through social behaviors such as preference of bio
foods, recycling, reus... view more
In contemporary society, green consumption is a popular concept. The
life styles of people and consumption behaviors are moderated in
accordance to the ‘green ideology’. The process of green consumption
can be observed through social behaviors such as preference of bio
foods, recycling, reusing, limiting the over consumption and using
environmentally friendly transport systems. However, mainstream
economic analyses on green consumption argued that consumer
behaviors are due to the rational choice of individuality based on
utility and self-preferences. The hypothesis of this paper on consumer
behavior in green consumption is configured by discourses according
to the discourse analysis.... view less
Keywords
food; environmental consciousness; environmental behavior; sustainability; organic product; consumption behavior; discourse analysis
Classification
Social Psychology
Ecology, Environment
Free Keywords
Green economy; Green consumption; food politics
Document language
English
Publication Year
2013
Page/Pages
p. 69-80
Journal
Future of Food: Journal on Food, Agriculture and Society, 1 (2013) 1
ISSN
2197-411X
Status
Published Version; peer reviewed